Trenam Law IP

  • Florida Athletes can be paid for their name, image, and likeness

    Florida Governor Ron DeSantis decided that Florida athletes can be paid for their name, image, and likeness and signed a bill saying the same on June 12, 2020. The bill goes into effect on July 1, 2021. There are currently only 3 states with such laws and Florida’s bill will be the first to go… Read full article

  • Likelihood of Confusion Between Hand Sanitizer and Beer?

    Would you think a company that makes beer also makes hand sanitizer? Prior to Covid, the answer to question was likely no. Now the answer is not as clear cut. Recently Plaintiff 28 Mile Vodka Company, LLC (“28 Mile”) filed a declaratory judgment of the non-infringement of U.S. Trademark No. 5,787,971 for “Toughtown” owned by… Read full article

  • The Rise of the Synthetic Group Selfie

    While no one could have predicted the coronavirus, Apple’s new patent takes a synthetic spin on the traditional group selfie. In 2018, Apple filed a patent for “Generating Synthetic Group Selfies.” The patent focuses on reducing or eliminating the hassle of organizing and arranging people to take that perfect selfie. Instead, Apple’s patent provides for… Read full article

  • Netflix Beats US Government to Space Force Trademark

    On May 29, 2020, Netflix debuted a new workplace comedy named Space Force. The show, created by and starring The Office’s Steve Carell, satirizes the newly established United States Space Force. The show includes a star-studded cast, including John Malkovich (Of Mice and Men), Ben Schwartz (Parks and Recreation), and Fred Willard (Anchorman). Space Force… Read full article

  • BLACK LIVES MATTER Trademark Public Domain

    Currently, the most powerful and widely recognized group of words in the United States is “Black Lives Matter.” But who owns the Black Lives Matter (BLM) trademark? These three words when combined instantly convey a myriad of emotions. They extend beyond any one person, viewpoint, or organization. The “Black Lives Matter” trademark is public domain.… Read full article

  • Patent the Boring Stuff

    Innovation and inventions are exciting…so why would I recommend you patent the boring stuff? It all has to do with understanding the value of your invention. Often times it has nothing to do with functionality. Read full article

  • Tools for Combating IP Infringement on Amazon

    As shoppers continue to transition from brick and mortar storefronts to online shopping, enforcing your hard-earned intellectual property rights can become harder to enforce and prevent. However, Amazon, one of the largest and most popular online retailers, has taken several measures to ensure that its sellers have the resources to combat intellectual property infringement of… Read full article

  • Pucker Up…No Trademark Infringement for Pucker Vodka Lips

    The U.S. Court of Appeals for the Ninth Circuit affirmed a District Court decision finding that the lips used on Jim Beam Brand Co.’s (“Jim Beam”) Pucker brand vodka do not infringe on the lip trademark used by JL Beverage Company (“JL”) on its Johnny Love Vodka trademark. The Court found that the marks as… Read full article