Florida Governor Ron DeSantis decided that Florida athletes can be paid for their name, image, and likeness and signed a bill saying the same on June 12, 2020. The bill goes into effect on July 1, 2021. There are currently only 3 states with such laws and Florida’s bill will be the first to go into effect. But what does this mean?

There is a clock on the NCAA

The NCAA has been working on a rule change to allow athletes to profit off of their name, image, and likeness. Florida has now pressured the NCAA to get that rule changed by 2021. If the NCAA doesn’t change the rule before the 2021-2022 season, Florida may be one of the only state where college athletes can be paid for their name, image, and likeness.

Florida schools have a major recruiting tool

By being the first state that will allow student athletes to profit off their name, image, and likeness, Florida has instantly become more attractive to the best recruits. Every Florida coach knows this, and you can guarantee that those coaches will use this new tool to help convince the best of the best to come to Florida. Unless other states or the NCAA act quickly, the major Florida universities could become home to the majority of the best recruits in the country.

Substantial other effects beyond athletics

  1. There will be student athlete businesses, brands (i.e., trademarks), and agents flooding into Florida. These additional businesses will likely have a positive impact on the local economy.
  2. Florida universities will have more athletic success on account of better talent, which will result in greater athletic funding, more successful athlete recruiting, and hopefully athletic dynasties.
  3. More athletic success will also increase fan bases, which increases the popularity of these academic institutions and drives up student applications.
  4. As the universities become more desirable, the universities become more selective, which increases the academic talent and quality of faculty. That in turn improves academic research and funding.
  5. All of this results in the Florida universities rising up the rankings of academic institutions, which further drives academic talent to Florida.
  6. More academic talent creates a more talented hiring pool, and a more talented hiring pool drives businesses to the area and improves the economy.

DeSantis’s decision to pass this bill could have a significant short and long term impact on Florida’s universities and economy. If other states and the NCAA drag their feet, all of our Florida universities will likely see a significant boost in recruiting success. While there are several great Florida universities, one stands to benefit the most: The University of Florida. The University of Florida had more athletic success last year than the other state schools and it’s poised to have even more success this upcoming year. Recruits know that and they want to go to the best program. As a double Gator, cheers to you Ron DeSantis, for potentially creating a UF dynasty. Go Gators!