Trenam Law IP

  • Notice of Publication for a Trademark Application

    Once you file a trademark application, the application is assigned to a trademark examining attorney after about 3 – 4 months. The trademark examiner reviews and examines the application. Based on their examination of the application, they will issue either an Office Action or approve your application for publication. If an Office Action is issued,… Read full article

  • MAMA BEAR Denied Trademark Registration

    MAMA BEAR trademark for clothing denied as being a common expression and failing to function as a trademark Read full article

  • Software Design – All User Input is Error

    On February 11, 2021 Elon Musk told Joe Rogan that (with respect to software design) “all user input is error.” This was in reference to the lack of turn signals and drive direction controls for the next version of the Model S vehicle. Ultimately, the goal is for there to be no steering wheel (or… Read full article

  • Book Titles and Trademarks

    As an author, you dedicate countless hours to researching, writing, and editing a work before it is ever published. One of the most common questions asked by authors is, “Can I trademark the title of my book? The short answer is generally no. However, some workarounds can help to protect the author’s intellectual property with… Read full article

  • Makers Mark’s Unique Trademark Registration

    This past weekend, my fiancé and a couple of friends traveled to the Markers Mark distillery in Loretto, Kentucky. During our tour of the distillery, we not only learned of its rich history but also participated in a decade’s old tradition—hand-dipping their bottles. Each bottle of Makers Mark is hand-dipped in red wax, giving their… Read full article

  • Peloton is canceling Spinning®

    When COVID-19 pandemic forced gym closures around the country, Peloton–a company that offers interactive stationary bike home workouts–emerged as a household brand. Peloton’s marketing campaigns often use the term “spinning” to appeal to enthusiasts of traditional spinning classes. However, unfortunately for Peloton, another fitness company–Mad Dogg Athletics–owns an extensive portfolio of federal trademark registrations for… Read full article

  • Hershey Opposes Jollipops Trademark Over JOLLY RANCHER® Mark

    Hershey opposes Jollipops mark in view of JOLLY RANCHER® marks. Read full article

  • Nintendo Trademark Filings Indicate Zelda Remasters

    Developing a strong intellectual property portfolio represents one of the most important tasks facing a company. No matter the size of the company, protecting inventions and artistic works via patent and copyright law seems obvious. However, even if company doesn’t create anything original, strong IP protection can be found through trademarks on brand names. That… Read full article