Trenam Law IP

  • Scent Trademarks: A Unique Smell

    Capturing consumers with a range of sensory cues is important to transport them to another world. Smells are just one way that companies capture the attention and positive memories of their consumers. In fact, there is a good chance that you have smelled a trademark already! Scents of certain products are registerable when used in… Read full article

  • March Madness Trademark Enforcement

    Each year, the National Collegiate Athletic Association (NCAA) hosts a single-elimination basketball tournament. Specifically, the tournament consists of 68 teams competing over a couple of weeks for the NCAA Championship Trophy. As you can imagine, the tournament captures the eyes of viewers around the country as they cheer on their favorite teams and hope their… Read full article

  • Three Ways to Fight Patent and Copyright Abuse on Amazon

    We applaud Amazon for taking a stance against patent, trademark, and copyright infringement. Amazon Neutral Patent Evaluation is a game changer for patent owners concerned about knock-offs sold on Amazon. Likewise, Amazon Brand Registry and Project Zero have become valuable weapons for Amazon sellers to enforce their trademark rights. Indeed, these tools bring so much… Read full article

  • Confusion Between TSA PRECHECK® and COVID PRECHECK? Homeland Security Thinks So

    Covid precheck logo opposed registration in light of TSA PRECHECK marks Read full article

  • NCAA BATTLE IN THE BUBBLE Trademark – A Look Back

    Last year, we wrote about the NCAA filing a trademark application for BATTLE IN THE BUBBLE. We speculated that the NCAA might look to use the mark for future tournaments, depending on the COVID-19 risks. At the time, both the NHL and the NBA participated in post-season tournaments in bubble environments. As such, the NCAA… Read full article

  • Hear the ROAR of Sound Trademarks

    Traditionally, when people think of trademarks, they instantly think of words and designs (“traditional trademarks”). However, many people unknowingly hear trademarks every day. Similar to traditional trademarks, sound marks serve to identify and distinguish a product or service through audio rather than a visual means. TMEP 1202.15. By associating a particular sound with a good… Read full article

  • Likelihood of Confusion and Trademarks

    Companies invest significant time and resources to build up a brand’s goodwill and recognition with the public. To protect their investment, companies look to protect their brands through trademark law. Specifically, trademarks consist of words and/or designs that are used in connection with the goods or services a company offers (the “product(s)”). Accordingly, trademarks serve… Read full article

  • Enroll your brand in Amazon Brand Registry in under a week

    If you are serious about earning income through Amazon, then you understand the importance of Amazon Brand Registry. It is no secret that Amazon significantly favors businesses registered on the Brand Registry. For example, only registered brands can use rich text and images in their listings. Furthermore, Amazon excludes non-registered brands from its most important… Read full article