Amazon’s Brand Registry program is a powerful tool that is available to owners of registered trademarks. The Brand Registry provides unique control over brands by providing search tools to search various Amazon stores along with automated tools that monitor and proactively remove infringing and inaccurate content.
Users of Amazon’s Brand Registry have access to an internal Amazon team for both submitting and escalating the case. In addition, unlike other resources, the Amazon Brand Registry provides a monitoring tool to monitor your brand and escalate the case when it is appropriate. However, access to this program requires owners to have a registered trademark in the United States or one of several counties listed on its website.
In addition, intellectual property owners are also permitted to gain access to Amazon’s Transparency program. The Transparency program applies codes to your specific products. These codes are then scanned by Amazon before shipping the products to customers. This helps to ensure that customers receive only genuine products.