The students at Bottom University are committed to staying on campus this Fall despite the pandemic continuing to disrupt everyday life. At the center of this transition back to campus life is a group of students
Approved by Boston University, the Trustees of the University filed an intent-to-use trademark application for F*ck It Won’t Cut It with the United States Patent and Trademark Office (USPTO). The application was filed in the advertising and business class of services. Specifically, for “[p]romoting public awareness of safe and smart actions and behaviors for college and university students in a COVID-19 environment.”
The Campaign Itself
The organization’s website states that the group “got together and created a no BS campaign. By speaking in our own language, we believed we could motivate each other to follow the rules. Because in the COVID-19 world: F*ck It Won’t Cut It.”
Since the campaign launched just a few short days ago, the student group has started to expand into various social media platforms rapidly. In particular, the group’s Instagram® page has grown to over 2,000 followers. As the campaign continues to grow, it will be interesting to see if the group’s momentum continues to gain traction. With the support of the University and the Boston community behind them, Boston University aims to set a national example. Their example helps ensure a smooth and safe transition back to college in the age of COVID-19. Hopefully, the end of the pandemic is near. But until then, remember in the age of COVID-19, F*ck It Won’t Cut It.