Last night marks the return of the Ford Bronco. The new 2021 Bronco maintains much of its classic lines, comes in seven different trims, and is of course branded with the legendary BRONCO trademark. Five of the seven Bronco models are branded with trademark pending names: Big Bend, Black Diamond, Outer Banks, Badlands, and Wildtrak. So, future owners will have a unique vehicle with a unique name.

In addition, Ford provides Bronco enthusiasts with optional Ford Co-Pilot360 and Sasquatch packages. Oddly, only the Co-Pilot360 is captured in a federal trademark application. The Sasquatch package, which in my opinion is one of the best brands in the Bronco lineup, is not currently the subject of a federal trademark application. I assume that Ford will correct what is likely an oversight. Regardless, Bronco owners will have an immense number of customization options to create their own unique version of the Bronco.

The Ford Bronco is a beautiful vehicle. I personally prefer the open air look, which would be a great beach cruiser. I suspect that Ford is currently seeking, or will seek, design patent protection on these aesthetic features to ensure that competitors are unable to easily create a visually similar vehicle. It will be exciting to see these Broncos in the wild and potentially own one in the future.